Breast op patients are no longer asking for huge breasts and are instead demanding a more natural look, cosmetic surgeons have revealed.

According to the Harley Medical Group, 75 per cent of women who have received breast implants in the last six months decided to go up by just one or two cup sizes.

Nurse counsellors at the group's 23 clinics also asked breast surgery patients what they thought of page three model Nicola McLean's enhanced cleavage, which was recently available for all to see on ITV's I'm A Celebrity reality show.

More than four fifths of the 121 respondents claimed that her breasts were too large and looked artificial, insisting that they preferred the 'less is more' approach.

One patient who went for a more subtle look with the Harley Medical Group is Sarah McLaughlin, who increased her cup size from a 32A to a 32C.

"I'd planned to get a boob job for a while but I was wary of it looking too obvious.

"A C cup is perfect for me, giving me a sexy but subtle shape," she added.

According to the Daily Mail, McLean recently told presenters Richard and Judy that she is "so proud" of her breasts and that she uses cup sizes to teach her son the alphabet.