Botox
popularity has boomed of late, according to the American Society for Dermatologic Surgery.

The organisation's research shows that Botox sales increased by 13 per cent in the third quarter of this year, with Americans spending $316 million (£198 million) on the cosmetic treatment.

Despite the economic downturn, the facial enhancement has enjoyed burgeoning success in the States and across the UK and Dermatology of Lexington doctor Michelle Welch says the reason is people want to look younger.

"It's not a matter of how many wrinkles you have; because I can't make all the wrinkles go away," she told Wach.com.

"I soften them and give them a much more youthful appearance by softening their features."

"Sometimes those extra lines and wrinkles make them feel like they can't compete with a 24-year-old out of college.

"People still want to be beautiful; I don't care how dirt poor you are. When you look younger, you want to act younger; you're out there doing more."